SEATTLE – After an incident that led to the arrests of two African-American men at a Starbucks in Philadelphia, the coffee industry giant is still looking for ways to cauterize the damage and turn the situation around. After grumblings that racial sensitivity training just wouldn’t cut it, Starbucks CEO Kevin Johnson announced today that they’ll look to make amends by dubbing May “Black Coffee Month.”
The men had reportedly been waiting in the Starbucks for a meeting when management called the police to say the 2 were loitering. Starbucks claims they only chose to act after a customer came to the register and complained, saying she wanted “2 blacks to go.”
Now the corporation is trying to turn the ship around by paying homage to the plain signature brew that has been a staple of the business since its inception. While some are saying the move is nothing more than a publicity stunt that reeks of desperation, CEO Kevin Johnson refuted such claims.
“Sure, maybe we’re trying to appeal to our dark-roast fans out there, but at the end of the day, it’s all about that great tasting Starbucks coffee,” said Johnson. “It’s bold, but definitely not intimidating, with a taste that lingers on your tongue for as long as it chooses to stay.”